It appears on the right side of the feed. These Facebook ads can only be placed for desktop users. These Facebook ads are generally used to showcase the multiple aspects of the brand or a product and are used for generating sales and leads for your product or service.

These Facebook ads have usually a higher engagement rate comparatively and give more benefits inside a single ad. These Facebook ads let you add up to 10 images and videos in a single post, where users have to swipe through the carousel to see your message. There’s also in-stream video ads which are short-formatted non-skippable pre-roll or mid-roll videos that appear for hardly 5-10secs. Video has grown tremendously over the last few years, and Facebook has also given a lot of importance to video ads.These Facebook ads are the same as Facebook image ads, but with video instead of images. These Facebook ads can be used for various objectives like generating traffic and leads to your website, brand awareness, getting more engagement, driving conversions, etc. You just have to choose an eye-catching image and add some ad copy to it. The bulk of Facebook ads are classic image types as it’s also one of the easiest ad formats to create. Following are some of the Facebook ads that you can pick from. In order to create your Facebook ad campaign, the most important step is to select the format of Facebook ads. Top 3 brand categories that should consider Facebook advertising No smart campaigns – Facebook ads have to be made manually unlike Google ads, which are created automatically.No search based targeting – Facebook advertising doesn’t allow search based targeting, i.e., users cannot search for a particular product and instantly get ads related to it.Therefore, the same advertising might not give equally good results via Facebook advertising B2B brands – LinkedIn has emerged as a better platform for B2B advertising.Its varied consumer base makes it a great platform for advertising since brands with different target audiences can easily run campaigns here and benefit from it.īrands that might not benefit much from Facebook advertising Varied Demographic targeting – Facebook Advertising can be customized to target people of almost all age groups- from teenagers to 50+ age group.Advertisers can spend a small amount of money to target a large number of audiences. Cost effectiveness – Facebook advertising is one of the most cost-effective ways to advertise your brand/product.Average time spent on Facebook is 58 minutes per day. 9.3 percent of total active Facebook users are women between the age group of 18-24 years and male users are between 25-34 years. Top 3 reasons to go for Facebook advertising areĮxtensive Reach – Facebook is the largest social media platform with 2.91 billion monthly active users. Demographics targeting – Shows ads to the audience based on their age, gender, job title, education and more.Behavioral targeting – Shows ads to the users according to their interests or retarget them based on the history.

Interest based targeting – Shows ads to people based on the pages they have liked or the content they have followed.

Top 3 preferred targeting options one can get with Facebook Advertising are

Average time spent on Facebook is 58 minutes per day.

9.3 percent of total active Facebook users are women between the age group of 18-24 years and male users are between 25-34 years.

Facebook is the largest social media platform with 2.91 billion monthly active users.

We can’t put enough effort into the fact that Facebook advertising is playing a vital role in businesses and will continue to do so in the coming years.ĭo here are top 3 Facebook advertising facts, just in case you’re not familiar with them. Not only this, but Facebook advertising is also considered as one of the best digital advertising options by businesses to reach out to their target audience. With more than 2.91 billion monthly active users, Facebook has become a major part of our lives.

Make sure you study your target audience well, understand their needs and wants and come up with an Ad Campaign that generates a positive response from them. Facebook advertising, like all other forms of advertising, is very audience centric. Facebook advertising is the most powerful advertising tool for any marketer.

Average cost per impression facebook